The creating of Soft Theory is originated from true love and personal interest in skin moisturizing therapy. Our brand believes that human are created equal, the essence of beauty is the quality of individual skin. The pride living theory is the self-respected and appreciated in life rewarding and lifestyle balancing with positing caring and tenderness.
At Soft Theory, understanding the underlying causes and nature of very dry skin problem is the heart of our business. We understand how very dry skin condition requires longer lasting moisturizing effect than regular dry skin and that it often experiences skin inflammation which subsequently leaves some undesirable marks on the skin. Hence, very dry skin condition does not only need intensive moisturizer but also restoration of skin freshness as well.
We promise to continuously develop our products to deliver better solution for people with very dry skin or extremely dry skin problems.